Promoboxx solves this problem!
A retail promotions platform that makes it incredibly easy for brands to co-promote with their retailers. Resulting info helps deciphering distribution channel and marketing results for any consumer manufacturing company. 90% of the products sold by companies such as Coke, Nike and John Deere, are sold through 1.1 million local retailers. But, when these manufacturing brands market online, they go direct to consumer, ignoring those who actually sell their product, their retailers. Retailers are left to market on their own, without the help of the product brands they sell. By not working together, the brand and the retailer ultimately miss the opportunity to drive product sales and differentiate.site: http://www.promoboxx.com/ twitter: http://twitter.com/Promoboxx
CEO, Ben Carcio
Ben is a charismatic guy with a good idea, one that could add an immediate data layer for fractured franchised organizations. Ben is an online promotions guru and a grizzled retail marketing veteran. Previous to co-founding Promoboxx Ben was VP of Online Marketing for CCA Global Partners, a $9 billion retail cooperative based in NH. At CCA, Ben developed online marketing systems for 2,200 independent retailers with an impressive brag sheet of brands; Ben also founded a new division at CCA, titled BizUnite, where he built an online business services marketplace with over 500k retailer members. He knows his stuff and the opportunity! In between a few ski vacations and backpacking trips, Ben also co-founded web companies Acadient and Offertrax.
A superstar coming out of the TechStars 2011 class, Ben and Promoboxx just scored big, hosting the Chevy Super Bowl ad campaign 1 week early on local dealership websites. Adopted by thousands of dealerships, Promoboxx delivered Chevy’s most successful dealership initiative, ever. Not only catching the eye of big companies, what makes Ben unique is his ability to appeal to and motivate a top quality staff. Collectively they’re a quickly growing company capturing interest thanks to a creative approach, and an intriguing leader.
The eco-system sells products
Promoboxx provides new perspective to cultivating valuable consumer information granular to retailer, distributor, and vendor; or aggregated to the corporate brand. For companies with good brand allegiance, it adds a whole different approach to deciphering distribution channel and marketing results. By working efficiently with brand and/or retailer social media, Campaigns can have immediate effects and provide cheap access to useful information.
_________________________When we talk to manufacturing brands, they love what we do, but there’s always one major objection: “our retailers won’t use it.” Ok, these seasoned execs are holding on to some preconceived notions, and I get it, I’ve been in their shoes. They believe that the best local marketing doesn’t involve their local retailers. I don’t believe this anymore. It’s time we stop underestimating these retailers, and start believing in them. So, here’s a list of what we do believe about retailers, and yes, this list goes to 11.